Shook

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Project

Dora Paphides brings the Noughties vibe in this evocative performance promo for Sugababes.

The video for Shook blends slick performances by Mutya, Keisha and Siobhan with frantic lo-fi snapshots of city streets - and a starring role for a big white truck emblazoned with the Sugababes logo.

"At the centre of this chaos is one iconic image: a towering white delivery truck, branded boldly with SUGABABES," explains Dora. "It’s more than a prop — it’s a symbol. A moving monument to the band being cemented as icons. This truck barrels through the video like the band themselves: unmissable, larger-than-life, and impossible to ignore."

It's all brought together in a super-fast edit to reflect the feeling of being completely Shook by this latest banger by the 'Babes.

Credits

Client

Sugababes

Project title

Shook

Director

Dora Paphides

Crew

Production Studio: KODE

Producer: Lottie Lindsay-Beavan

Executive Producer: Nathan Killham

Production Manager: Tara Leonard

Production Assistant: Azeen Porssa

Head of Production: Liz Dolan

Director’s Rep: Claire Stubbs @ Mouthpiece

Commissioner : Laura Taylor

1st AD: Rose Lucas

2nd AD: Billy French

DOP: Tasha Duursma

1st AC: Alasdair Banes

2nd AC: Niels Halle

Camera Driver: Danial

Grip: Dan Huntly

Grip: Kieran Parkhouse

Ronin Tech: Henry Owen

Gaffer: Christopher Broomfield

Spark: Rob Shears

Spark: Tina Georgieva

Spark: Pete Musgrave

Prod. Designer: Hannah Knowles

Art Assist: Helena Hembrow

Art Trainee: Niamh Warren

Runner: Billy Daisley

Runner: Nicholas Finegan

Runner: Emily Clayton

Runner: Simon Semasaka

Medic: Siu Lung Chen

Movement Director: Angelica Wolanska

Assistant: Kane Klendjian

Keisha Hair Stylist: Devon Maz

Mutya Hair: Buki

Siobhán Hair Stylist: Jason Goh

Makeup Artist #1: Roisin Donaghy

Makeup Artist #2: Georgina Graham

Makeup Assist: Daniel Delgado Ortiz

Mutya & Keisha Wardrobe Stylist: Justin Hamilton

Mutya & Keisha Wardrobe Stylist Assistant #1: Lorna Lane lmk

Mutya & Keisha Wardrobe Stylist Assistant #2: Katie Somavia

Siobhán Wardrobe Stylist: Neil Stuart

Edit: Carina Etae

Colourist: Dani Rotaru

Colour Producer: Dan Kreeger & Théa Dagnaud

Colour Assist: Aidan Tobin

Post House: Time Based Arts

Management: Matt Johnson and Vannessa Amadi

Stills