Always ahead of the curve, Expedia was Joe’s first experience creating an interactive film, and it was a pretty ambitious one at that. The idea behind the ad was that the viewer could jump between five different locations around the country, with each snippet showcasing that area’s best tourist attraction. To complicate matters, not only did the visual experiences in each setting need to match up, the voice overs did too, so a click track has never been more crucial!
180LA / Los Angeles (Agency)
Unit 9 / Los Angeles (Digital Agency)
Friend / London (Production Company)
Cut & Run / Los Angeles / London (Production Company)
Electric Theatre Collective / Los Angeles (Production Company)
Human / Los Angeles (Production Company)
Pierre Janneau (Creative Director)
Dan Kroeger (Creative Director)
Karan Dang (Creative Director)
Tim Sidell (Cinematographer)
Pierre Janneau (Creative Director)
Dan Kroeger (Creative Director)
Karan Dang (Creative Director)
Steve Gandolfi (Editor)
Natasha Wellesley (Producer)
Rachel Rumbold (Producer)