Put That On My List
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For this project Jonnie Malachi and the creatives wrote the lyrics, collaborated with an amazing Mancunian composer to craft the beats & melody, then trawled social media to find a legit American rapper who had the looks & personality to front the ad. They found Bee Simms on Insta. A star with less than 3,000 followers, who was still working as a full-time carer for military veterans with mental health & PTSD issues - only choosing to embrace rapping in 2019 after years of confidence issues. The team recorded her vocals remotely in a studio in North Carolina then flew her to London for the 2-day shoot. Now she’s in a national American TV campaign too. There’s nothing like finding true talent & shining a light on them - a joyous creative process.
Credits
- Client
- Apartment List
- Project title
- Put that on my List
- Director
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- Jonnie Malachi
- Crew
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Sagal Aden-Buxton (Producer)
Tom Turley (DOP)
Paul McCann (1st AD)
Simon Davis (Production Designer)
Lucy Hagan (Stylist)
Natasha Lawes (Hair and Make Up)
Matt Prickett @work (Editor)
Unit (Post)
Denny Cooper (Colour)
Hannah Webster (Sound)
