The ‘Marshmallow is here’ campaign meets the brief of looking and sounding (almost) nothing like an insurance brand through surreal, joyous, mischievous and distinctive visuals. With thanks to the brilliant team at Machine Shop and Production Designer, Tom Gander, we crammed three vintage cards with over 50,000 marshmallows.
You know the saying dogs look like their owners, well Harry wanted to embrace that same idea with the cars in these ads. This idea set the tone for the team to really push the character levels across all departments, making all the details just as charming and funny as the car being filled with all those marshmallows!
While Harry directed the films, Aron Klein also shot the stills campaign for the brand to use across their website and socials, some of which you can see below.