When MullenLowe and TRESemmé came to us with this campaign, Kim was immediately drawn in by their desire to cast women for who they really are, and not just what they looked like.
Kim Comments "We hear clients wanting real people all the time, but unfortunately for one reason or another they lose sight of this along the way. Upon speaking with the agency they explained how genuine the clients were, and we all got excited by what could be our process and the results ahead."
We dove in deep during casting to find authentic women who were willing to share their genuine selves - not just their gorgeous hair. the results; fun performances and a rug pull moment which takes our talent from a studio shoot out onto the streets going about their lives completely care free.