For those that don't know, Lens Studio is a powerful application designed for artists and developers to build augmented reality experiences for hundreds of millions of Snapchatters.
As the creative director and live action director of the Lens Studio launch video, Rylee wanted to showcase the fun AR creations that creators made using Lens Studio by shooting footage that mimicked user generated content. With the spider jumping during a hike, the whale swimming between buildings, and the twerking peach - Rylee successfully conveyed the message that the world is your canvas and the possibilities are endless when it comes to the creator's imagination.
Rylee Ebsen (Creative Director / Director)
Creative Media (In-house Snapchat)(Production)