Tommy Hilfiger, F1: The Movie, and Sid Lee challenged us to fuse the glamour of fashion with the adrenaline of Formula 1, creating a campaign that blurred the lines between cinema, style, and sport. We delivered a global suite of assets--from a cinematic hero film to 3D billboards in London, Tokyo, and Hong Kong—that amplified both the film and the capsule collection with cultural impact and fashion credibility.
Photographer: Micaih Carter and Sulay Kelly