“I feel so lonely, especially in crowded rooms. It’s a facade, my persona is my costume. No one to turn to, they don’t understand my blues" Nia Archives details when asked about the lyrics.
The music video, directed by Nicolee Tsin, follows Archives in a single shot - Dancing from her bedroom, to the tube, to parties and back - featuring cameos from Maverick Sabre, Corbin Shaw, and Intranet Girl.
Joseph Prince (Creative Director)
Ella Kenny (Executive Producer)
Nathan Killham (Executive Producer @ KODE)
Oscar Stewart (Producer)
Adam Singodia (DOP)
Louis Simonon & Tomomi Kishimoto-Eley (Production Design)
Tasnim Nahar (MUA)
Jamie Judd (Stylist)
Styling Assistant: Alexia Reed
Aidan Mccormack (VFX & Edit @ soulvastudio)
Tim Smith (Grade @ No.8)