Science in Action


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Project

Science in Action. Directed by Jon E Price, our campaign for Atlassian Williams Racing launched the FW47 car, and the 2025 driver line-up of Carlos Sainz and Alex Albon. With creative direction and design by 20something and Jon E Price, and photography by Tom Weatherill, the campaign blends technology and human performance to mark a new era in F1.


Credits

Client
Atlassian Williams F1
Project title
Science in Action
Director

Stills