YouTube’s Most Engaged Christmas Ad 2024

Delighted that Chelsea FC’s “Wrap up Warm” Directed by Peter Franklyn Banks has picked up YouTube’s Most Engaged Christmas Ad for 2024.

A huge achievement for everyone involved with this project, going against football norms and beating the traditional giants. 93% of viewers who saw the ad felt more positively towards the club. Crucially, the campaign supported over 3600 warm clothing donations that went to those sleeping rough over winter.