Win With Her ft. Maya Jama & Mahalia



Levi’s taps powerhouse presenter Maya Jama and chart-topping Grammy-nominee Mahalia to front its Autumn/Winter campaign in a film and stills campaign with sustainability at its core as it encourages consumers to “Buy Better, Wear Longer” 

The playful series of films and stills take the viewer behind the doors of Maya Jama and Mahalia’s forever wardrobes, reflecting on their own personal style through the ages and denim nostalgia. The pair reminisce about their first pair of Levi’s jeans, their style icons and the crossover between Gen-Z and Millennial fashion.

In front of the camera, Maya and Mahalia repress a strong female bond, lifting one another up with a sense of confidence, individuality, authentic self-expression, and empathy. Behind the camera, we echoed that with an incredibly strong female presence throughout the credits list.


Project title
Win With Her ft. Maya Jama & Mahalia
  • Lou Jasmine
Martina Carluccio

Jamie Brewer (Producer)

Danielle Wright / Matt Fleming (EP)

Fola Abatan (DOP)

Kashman Harris (1st AD)

Paix Robinson (Production Designer)

Eden Lily H (Stylist)

Letitia Sophia & Maria Asadi (Hair & Make Up)

KODE (Post)

Yoomin Lee (Colour)

Martina Carluccio (Sound)