Stronger Starts

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Project

This heartwarming TVC marks the launch of Tesco’s Stronger Starts campaign. The initiative aims to help children see out their potential, and dream big, by supporting them in early years wraparound care. Providing healthy food, and fun activities, for over 5000 children’s groups, the playful advert encourages shoppers to pledge blue tokens for young people in their local area.


Credits

Client
Tesco
Project title
Stronger Starts
Crew

Rachel Rumbold (Producer)


Jack Goodwin (EP)


Miguel Carmenes (DOP)


James Dyer (1st AD)


Francesca Colomba (Illustrator)


Lydia Chan (Production Designer)


Sophie North (Casting Director)


Grace Snell (Stylist)


Amy Dang (Editor)


Alex Gregory (Colour)


James and George @ No8 (Sound)


Post (No8)


Stills