This small but mighty campaign for Formula E’s helped build hype ahead of the season’s opening race in Hong Kong.
The 90-second spot, directed by Rich Lee, sees an epic Formula E street race with a twist - the cars in wheel-to-wheel combat are actually 1/10th replicas of the real deal. Passers-by, pigeons, banana skins, puddles and an extremely bemused French bulldog make up the obstacles that the micro-motors must successfully by-pass, before the remote-controlled miniature versions encounter the real deal in the final scene.
To capture the action, we used specifically manufactured micro-replicas of the GEN2 car, using CAD data, as well as creating one off miniature tracking vehicles, and car rigs. You can view a full behind the scenes of how we made it here.