Street Level



This small but mighty campaign for Formula E’s helped build hype ahead of the season’s opening race in Hong Kong.

The 90-second spot, directed by Rich Lee, sees an epic Formula E street race with a twist - the cars in wheel-to-wheel combat are actually 1/10th replicas of the real deal. Passers-by, pigeons, banana skins, puddles and an extremely bemused French bulldog make up the obstacles that the micro-motors must successfully by-pass, before the remote-controlled miniature versions encounter the real deal in the final scene.

To capture the action, we used specifically manufactured micro-replicas of the GEN2 car, using CAD data, as well as creating one off miniature tracking vehicles, and car rigs. You can view a full behind the scenes of how we made it here.


Formula E
Project title
Street Level
  • Rich Lee

Anthony Taylor (Producer)

Jack Goodwin,  Andrew Porteous (EP)

Chris Probst (DOP)

Gary Greenberg (Camera and Action vehicle Supervisor)

Nathan Perry Green (Editor)

Drive Studios (Post)

Chris Probst (Colour)

Sound Brigade (Sound)