New Tradition

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Project

When LIV Golf descends on the JCB Golf & Country Club, the quiet calm of a sleepy English village is transformed, in the best possible way.

Directed by Dominic O’Riordan and produced by KODE, with creative from Ultra London, LIV’s new campaign announces itself by blending the chaos of cult comedies, with the style and energy of a new-age sporting event.

Set in the quaint countryside, the film takes viewers on a wild ride through a very English fever dream. O’Riordan leans into the absurd, creating a world where crash zooms meet cream teas and whip transitions collide with hitting a driver off the roof of the village church.

With narration by ‘Little Britain’ legend Tom Baker adding gleeful irreverence, and golfing community sensations The Fore Bros make a cameo appearance too, it’s a campaign that knows exactly what it’s doing; taking the old traditions and rewriting them for the new generation of golf.

Credits

Client

LIV Golf

Project title

New Tradition

Director

Dominic O'Riordan

Crew

Production Studio: KODE

Director: Dominic O'Riordan

Producer: James Cross

Executive Producer: Matt Fleming

Head of Production: Liz Dolan

Production Manager Mia Henderson

Production Coordinator: Alice Carlet

Agency: Ultra London

Creatives: Toby Burnett & Will Battersby

Agency Producer: Jeniffer Gillen

Client Lead: Kirk Johnson

Location Manager: Sindy Campbell

DOP: Thomas Tyson-Hole

Focus Puller: Tom Lane

2nd AC: Billy Askew

Camera Trainee: Max Garner

Key Grip: Jess Saunders

Crane Grip: Bobby Brown

2nd Grip: Dylan Saunders

Grip Trainee: Isaac Hegerty

DIT: Josselin Mailard

Video Playback: Louis Vella

1st AD: Rory Shaw

2nd AD: Afza Robbani

Runner: Lydia Shenton, Frankie Bradbury Rueben & Rowan Abbott

Gaffer: Russell Greenhalgh

Spark: Joe MacDonald, Harry Cohn, Mark Burness, Mark Stanley & Paul Dempster

Rigger: Leon Lord & Sam Wardle

Stunt Coordinator: Martin Shenton

Sound Operator: Alex Stroud

Production Designer: Bobby Nicholls

Art Director: Marco Parisi

Props: Ellie Koszak, Jasmine Helsen-Pierce, Wing Lock & Jade Rache

Costume Designer: Hayley Lawrence

Wardrobe Assistant: Laura thomas

Wardrobe Assistant: Freya Garvin

HMUA: Zoe Tilston

HMUA Assistant: Leona Seymour

Casting Director: Hannah Simons

Edit House: Stitch

Editor: Jack Singer

Edit assistant: Laura Reyes

Edit producer: Alice Clarke

VFX House: Coffee & TV

Colourist: Simona Cristea

Colour Assists: Lois Chapman & Liam Van Rooyen

VFX Lead artist: Callum Wellby

VFX artist: Laura Smith & Olive Chenery

Motion Graphics: Daisy Loader

Executive Producer: Pete Burch

Producer: Kat Tallis

Sound Design: Factory

Sound Design & Mix: Jack Hallett

Assistant Engineer: Andy Isaias

Stills