Morning/Midnight

Project

Tasked by Golden Goose with rethinking what it meant to “be a star,” Sondock started by interviewing a variety of notable up-and-coming artists, musicians, and actors. He dreamt up a variety of unique ways that each real-life protagonist could show a different side of stardom, one that was more low-key and altruistic than what many are used to. Filmed in only two days in Brooklyn, NY, this dynamic campaign melded fashion, narrative and doc elements, while also turning the question back onto the viewer: “What makes you a star?"