This emotionally charged yet uplifting commercial, conceived by Nick Bartleet, evokes nostalgic memories to promote Xiaomi’s new model, partnered with Leica. Following an authentic cast through a series of timeless vignettes, it's hard to imagine a life before camera phones cherished our milestones, fleeting moments and treasured memories.
VA (AGENCY)
WOOFY (PRODUCTION COMPANY)
Mamma Team Productions (PRODUCTION SERVICE)
Pau Bassedas (EXECUTIVE PRODUCER)
Laura Ma RuoHeng (PRODUCER)
Jonson Chi Yi (PRODUCER)
Chang Chee How (PRODUCER)
OCTAVIO ARIAS (DOP)
NICK BARTLEET (EDIT & GRADE)