FIFA Bootroom

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Project

Welcome to the “Boot Room”, a digital take-over episodic content series, created to support the global launch of FIFA21, created in partnership with creative agency 20Something.


We developed a distinctive visual system for the series influenced by both modern and retro gaming animation styles. The result: a series of long and short format films featuring players and hosts such as Phil Foden, Erling Haaland, Samantha Kerr, Georgia Stanway, Bastian Schweinsteiger, Ashley Cole, Javier Zanetti, Alex Scott and Gary Lineker. Each episode is packed with reactive and dynamic animation to dramitise the match and amplify the humour, fun and banter.


Credits

Client
EA Sports
Project title
FIFA Bootroom
Director
Crew

ROB WILDSMITH (PRODUCER)


JACK GOODWIN (EP)


JASON LEECH, CHRIS MCILVEEN, PHIL MOSS (EDITORS)


KODE (POST)


JESS VILEV (COLOUR)


ANTHONY SCOTT, ALAN O’BRIEN, ANDY DAWSON, ROB SULMAN, GRAHAM BUCKNELL, NOAH SILVER (VFX)


SAM TAYLOR (ILLUSTRATION)


ECHOIC (SOUND)


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