Feet Don't Fail Me Now

Scroll

Project

Taz Tron Delix brings East and West together for Joy Crooke's deeply soulful Feet Don't Fail Me Now.

Joy celebrates her Bengali roots and London upbringing, with the elements of East, West, tradition and modernity all drawn together with considerable flair and wit by Taz and team, in a series of eye-popping visuals. 

Perhaps most importantly, this is a cultural melting pot defined by colour and character. The bright colours of the East pop from the staid objects of the West, while Joy's performance in various scenes is aided and abetted by a huge cast, from her gang of girl moped riders, to the Bengali boys, and the clubbers and dancers.

The song has an infectious, Motown-esque bass-driven vibe with thought-provoking lyrics about how society is afraid to speak up on delicate topics in fear of being dismissed and ultimately cancelled - and in the midst of everything, Joy Crookes always comes across as the central focus, the person in the midst of the crazy world, with the lovely voice that raises goosebumps, calmly making sense of everything.


Credits

Client
Joy Crookes
Project title
Feet Don't Fail Me Now
Crew

GHANDI EL-CHAMAA (PRODUCER)


KIRAN MANDLA (EXECUTIVE PRODUCER)


Ruben Woodin Deschamps (DOP)


Murdo Hepburn (ART DIRECTOR)


Matthew Josephs (STYLIST)


Issac Poleon (HAIR)


Mata Marielle (MAKEUP)


Supple Nam (CHOREOGRAPHER)


Ed Cooper (EDITOR)


Kieran Baxter (VFX ARTIST)


Telmo Sousa (VFX ARTIST)


Alex Gregory (COLOURIST)


Stills