The Desk Break
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ASICS, in partnership with Golin and KODE, launched the Desk Break campaign to challenge sedentary office culture and promote mental well-being. Featuring Brian Cox as the “world’s scariest boss,” the campaign achieved over 2.3 billion earned media impressions, and received support from the WHO Director-General, as well as recognition at Cannes, PR Awards and British Arrows.
Credits
- Client
- Asics
- Project title
- The Desk Break
- Director
