Kit Launch

Project

Chelsea takes their fans on a psychedelic journey back to the 60s, as part of its latest campaign to celebrate the launch of its 21/22 home kit, directed by Harry Cauty. The campaign, created by 20something and Kode Media, is inspired by designs of the OP Art movement of the ’60s.

Featuring some of the biggest upcoming stars of the game, the film takes viewers on a journey into another dimension.

England rising star and Chelsea midfielder Mason Mount, Golden Boot winner Sam Kerr and the current lead goal scorer for Chelsea, Timo Werner, are joined by Magda Eriksson, captain of the women's team, Callum Hudson-Odoi, Fran Kirby, Pernille Harder and Hakim Ziyech to bring the energy against the backdrop of an Op-Art-inspired, dynamic, distorted version of today's reality. We travel through an op-art world, bouncing between the '60s, and now. Each scene celebrates the heritage, creativity, style, fashions, and music of the King's Road, and how this is mirrored, and modernised, in the powerful wave of new talent coming through at Chelsea.