The Desk Break
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ASICS, in partnership with Golin and KODE, launched the Desk Break campaign to challenge sedentary office culture and promote mental well-being. Featuring Brian Cox as the “world’s scariest boss,” the campaign achieved over 2.3 billion earned media impressions, and received support from the WHO Director-General.
Credits
- Client
- Asics
- Project title
- The Desk Break
- Photographer
- Crew
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Golin London (Agency)
Sam Mildner (Senior Producer)
Elliot Riordan (Creative Director)
Alex Wood (Chief Creative Officer)
Hannah Giles Director (Agency)
Miglė Elena Kriaučiūnaitė (Talent Manager)
Gemma Combellack (Executive Director)
Jeff Moore (BTS Photographer)
KODE (Production Studio)
James Cross (Producer)
Jack Goodwin (EP)
Marii Stoltsen (Production Manager)
Diana Aden (Script Supervisor)
Sarah Jones (1st AD)
Jamie D Ramsay SASC - WPA (DOP)
Bruce Carmichael (2nd AC)
Graeme Strachan (Key Grip)
Liam Wilson (Grip)
Jess Pezet (DIT)
Stewart Torley (Gaffer)
Mike Archer & Dylan Kidd (Spark)
Dave Arrowsmith - WPA (Production Designer)
Phil Barratt (Art Director)
Ed Cooper (Editor)
The Assembly Rooms (Edit House)
Dan Brehany (Edit Producer)
Sound Good Audio (Audio House)
Joseph Bicknell (Colourist)
Company 3 (Colour House)
Casey Koster (Colour Producer)
ELMNTL (Online, VFX & Clean Up)
Alasdair Patrick (Senior VFX Producer)
Martin Waller (VFX Supervisor)
