The Desk Break

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Project

Guess who’s back, and with an important message...

The world's most terrifying boss, Brian Cox, stars in the new campaign for ASICS, Directed and Photographed by Peter Franklyn Banks.

Shot in Glasgow with an incredibly talented crew including, Jamie D Ramsay SASC behind the camera, this is a public service announcement for World Mental Health day on October 10th.

Spending hours at your desk can be a danger to your mental health, that’s why ASICS are encouraging everyone who can, to take a Desk Break, and move your mind.


Credits

Client
Asics
Project title
The Desk Break
Crew

Golin London (Agency)

Sam Mildner (Senior Producer)

Elliot Riordan (Creative Director)

Alex Wood (Chief Creative Officer)

Hannah Giles Director (Agency)

Miglė Elena Kriaučiūnaitė (Talent Manager)

Gemma Combellack (Executive Director)

Jeff Moore (BTS Photographer)

KODE (Production Studio)

James Cross (Producer)

Jack Goodwin (EP)

Marii Stoltsen (Production Manager)

Diana Aden (Script Supervisor)

Sarah Jones (1st AD)

Jamie D Ramsay SASC - WPA (DOP)

Bruce Carmichael (2nd AC)

Graeme Strachan (Key Grip)

Liam Wilson (Grip)

Jess Pezet (DIT)

Stewart Torley (Gaffer)

Mike Archer & Dylan Kidd (Spark)

Dave Arrowsmith - WPA (Production Designer) 

Phil Barratt (Art Director)

Ed Cooper (Editor)

The Assembly Rooms (Edit House)

Dan Brehany (Edit Producer)

Sound Good Audio (Audio House)

Joseph Bicknell (Colourist)

 Company 3 (Colour House)

Casey Koster (Colour Producer)

ELMNTL (Online, VFX & Clean Up)

Alasdair Patrick (Senior VFX Producer)

Martin Waller (VFX Supervisor)


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