The Final Word ft. Aitch

Project

Ahead of the historic Euro 2020 final between England & Italy, we partnered with The FA, Globe and Aitch to pen a spoken-word piece describing what it means to be an England Football fan and the incredible journey to the final.

The release of the hero video piece coincided with the first time the England men’s team had reached a major final since winning the World Cup in 1966 and racked up millions of views across England’s and Aitch’s social channels on its release on the morning of the final. In the spoken-word film, Aitch gives a detailed breakdown of England’s road to the finals from a fan's perspective, discussing matches against Croatia, Scotland, Czech Republic, Germany, Ukraine (who he says “got a Sunday Roast”) and Denmark.

The goosebump-inducing film was also shortlisted at The Drum Awards for Most Innovative Use of New Social Platforms. The following year, we partnered with The FA again to create a film for the Lionesses ahead of their historic Euro 2022 win on home soil.