Kode Red: the content studio

Josh Cole Joins Kode

Multi-award winning director and photographer Josh Cole signs to Kode and returns to directing after some time out.

Having broken into the music video scene in 2011, Josh quickly became known for directing emotionally arresting music videos for Chase & Status, Louis M^ttrs and most famously Rudimental's 'Not Giving In' for which he was awarded Saatchi New Director and a UK Music Video Award.

In addition to travelling the world telling stories through music videos, Josh has shot stills campaigns for Levi’s, Nike, Ballentine’s, Lucozade and Vodafone and directed TV commercials and content for BBC Asian Network, Coca-Cola, Starbucks, Bacardi and Rexona. 

In 2014 Josh took a well-needed break from directing and discovered his love for tai-chi, swapped booze for tea, and in 2017 developed a ground-breaking political campaign called "Rize Up" which targeted dispossessed youth to vote in the election. The rebellious call to arms appealed to a generation as well as musicians and celebrities and is considered to be a partly instrumental in the greatly increased youth turnout in the last general election. 

In 2018 he went on to develop an equally groundbreaking series of Party Political Broadcasts for Labour - the first to feature no politicians just real people talking street politics. Josh has also dedicated much of his time the last few years writing and developing a number of projects including his first feature. 

Alex Harman, CEO at Kode, commented "We’ve been fans of Josh’s work for years, so we’re pleased to see him back with a new lease of life and a hunger to collaborate and create. His work is real and honest, which is testament to his passion for casting and his ability to work in compact teams. We’re looking forward to working with Josh and are delighted to welcome him into our family.”

Josh Cole added “I'm really excited to be joining Kode and get back in the game! I think they are at the cutting edge of the new world of content-driven advertising and I find their friendly attitude and can-do work ethic very refreshing." 

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