Kode Red: the creative studio

Robbie Samuels

Performance is at the heart of Robbie's creative work; he strives to create work which is humorous and fun or heartfelt and meaningful, but impactful and moving in equal measure. 

Robbie Samuels is a black-British writer director from London. Having graduated from the prestigious Central St Martins and Edinburgh College of Art, Robbie has dedicated himself successfully to directing and writing across TV, film and commercials.

Robbie’s short film ‘Hip Hop Cafe’ has been lauded within the industry, premiering at the BFI and included the much coveted Vimeo Staff Pick of the week. His dedication to science fiction has seen him write his own feature film, for which he is currently in development, whilst his work in the commercial sector has seen him direct for brands such as BBC, Barclays, Asics, Ford, Legal & General.

Performance is at the heart of Robbie's creative work; he strives to create work which is humorous and fun or heartfelt and meaningful, but impactful and moving in equal measure. Crafting films which incorporate humanity, comedy and sincerity whilst retaining his signature edge, has enabled him to carve out his own recognisable style within the industry. It sets Samuels apart, allowing him to work fluidly across categories, demonstrated by success from comedic, automotive and VFX to thought-provoking anthropological work. 

Performance is at the heart of Robbie's creative work; he strives to create work which is humorous and fun or heartfelt and meaningful, but impactful and moving in equal measure. 

Robbie Samuels is a black-British writer director from London. Having graduated from the prestigious Central St Martins and Edinburgh College of Art, Robbie has dedicated himself successfully to directing and writing across TV, film and commercials.

Robbie’s short film ‘Hip Hop Cafe’ has been lauded within the industry, premiering at the BFI and included the much coveted Vimeo Staff Pick of the week. His dedication to science fiction has seen him write his own feature film, for which he is currently in development, whilst his work in the commercial sector has seen him direct for brands such as BBC, Barclays, Asics, Ford, Legal & General.

Performance is at the heart of Robbie's creative work; he strives to create work which is humorous and fun or heartfelt and meaningful, but impactful and moving in equal measure. Crafting films which incorporate humanity, comedy and sincerity whilst retaining his signature edge, has enabled him to carve out his own recognisable style within the industry. It sets Samuels apart, allowing him to work fluidly across categories, demonstrated by success from comedic, automotive and VFX to thought-provoking anthropological work. 

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Ford

Door Rage

Quest

Dinosaur Weekend

Ford

Moving Day

Legal and General

Little Monsters

Metlife

Protect What Matters To You Most

Short Film

Hip Hop Cafe

Ford

Escalator Rage

Directed by Robbie Samuels