Kode Red: the content studio
Rebel: the cutting room

Josh Cole

Josh Cole is a director, photographer and political activist who is known for an emotional and gritty style. With all his work he draws on his own struggles to make an emotional connection with the audience.

Having broken into the music video scene in 2011,Josh quickly became known for directing emotionally arresting music videos for Chase & Status, Louis M^ttrs and most famously Rudimental's 'Not Giving In' for which he was awarded Saatchi New Director and a UK Music Video Award.

In addition to travelling the world telling stories through music videos, Josh has shot stills campaigns for Levi’s, Nike, Ballentine’s, Lucozade and Vodafone and directed TV commercials and content for BBC Asian Network, Coca-Cola, Starbucks, Bacardi and Rexona. 

In 2014 Josh took a well-needed break from directing and discovered his love for tai-chi, swapped booze for tea, and in 2017 developed a ground-breaking political campaign called "Rize Up" which targeted dispossessed youth to vote in the election. The rebellious call to arms appealed to a generation as well as musicians and celebrities and is considered to be a partly instrumental in the greatly increased youth turnout in the last general election. 

In 2018 he went on to develop an equally groundbreaking series of Party Political Broadcasts for Labour - the first to feature no politicians just real people talking street politics. Josh has also dedicated much of his time the last few years writing and developing a number of projects including his first feature. 


Josh Cole is a director, photographer and political activist who is known for an emotional and gritty style. With all his work he draws on his own struggles to make an emotional connection with the audience.

Having broken into the music video scene in 2011,Josh quickly became known for directing emotionally arresting music videos for Chase & Status, Louis M^ttrs and most famously Rudimental's 'Not Giving In' for which he was awarded Saatchi New Director and a UK Music Video Award.

In addition to travelling the world telling stories through music videos, Josh has shot stills campaigns for Levi’s, Nike, Ballentine’s, Lucozade and Vodafone and directed TV commercials and content for BBC Asian Network, Coca-Cola, Starbucks, Bacardi and Rexona. 

In 2014 Josh took a well-needed break from directing and discovered his love for tai-chi, swapped booze for tea, and in 2017 developed a ground-breaking political campaign called "Rize Up" which targeted dispossessed youth to vote in the election. The rebellious call to arms appealed to a generation as well as musicians and celebrities and is considered to be a partly instrumental in the greatly increased youth turnout in the last general election. 

In 2018 he went on to develop an equally groundbreaking series of Party Political Broadcasts for Labour - the first to feature no politicians just real people talking street politics. Josh has also dedicated much of his time the last few years writing and developing a number of projects including his first feature. 


Read full bio

Rexona

Lost Boys

Rudimental

Not Giving In ft. John Newman & Alex Clare

Green King IPA

Crafted For The Moment

BBC

Asian Network

Labour

Safety On Our Streets

Chase & Status

Alive ft. Jacob Banks

Louis M^ttrs

War With Heaven

Coca-Cola

Romany Gypsies Brazil World Cup

Starbucks

Creators

Equal Playing Field

Preventing Family Violence in Papua New Guinea

Rize Up

The Youth Vote Story (campaign founded by Josh)

Directed by Josh Cole